Have you ever seen a shark in Minnesota? Now is your chance! Head to your local retailer and pick up a JAWS scratch game. When you “chews” this ticket, it gives you the chance to win up to $100,000 or land some JAWS-ome 2nd Chance prizes.
Some lucky Minnesotans even spotted a shark while out on the water. We partnered with our ad agency, Betty, and local vendor MNFX, to bring an autonomous shark fin to life to create a big splash for the launch of our JAWS scratch game.
This drone controlled fin made an appearance at Sand Point Beach and Charlie’s on Prior, where local Minnesota influencers and the public got to experience the excitement while the local lottery pontoon boat controlled this swift swimmer in the shallow waters. Patio goers at Charlie’s on Prior were able “pluck a shark” for a free prize and play some free JAWS scratch games. It was a great afternoon to kick off some summer shark fun! Check out the recap video:
Can’t wait to get out and play with all of you this summer!