The Lottery’s 2021 Vikings scratch game campaign asked our retail teams to “get pumped” to win Vikings Cabin Suite tickets through sales incentives and contests that ran from Sept 14 through Oct 5, and they came through big time!
Some stores participated in a promotion that placed Vikings scratch games on the front counter while store associates wore Vikings t-shirts every Friday to pump up those scratch sales! Store staff channeled their purple pride and created in-store ticket displays showcasing the $5 Vikings and $2 SKOL scratch games. 71 retailers from all across the state submitted entries. Check out this entry!
Many retailers ran a Vikings-themed Sell, Sign and Win promotion. Sales associates added their names to a 50-spot card by selling $10 in Vikings scratch tickets for a chance to win a pair of Vikings Cabin Suite tickets.
A big congrats to all who received Cabin Suite game tickets for having the greatest amount of pack settlements in their area or the biggest increase over last year’s Vikings scratch game sales. SKOL to you!
The Lottery was honored to host 72 retail staff plus their guests at either the Dec 26 or Jan 9 Vikings games, where attendees watched the action from an exclusive suite boasting a great view of the field, plenty of food, door prizes and fun! It looks like everyone had a great time.
We want to say “THANK YOU” to all our retailers and their staff for creating a winning sales season! We look forward to kicking-off another great football season with Lottery Viking scratch games in August 2022. Become a retailer and your team could get in on the fun too!